Experience Architecture
— strategic, measurable.
Designed individually. Proven in practice. Built to last.
I create tailored experience, movement and activation concepts rooted in a company’s brand, values, audience and unique story.
Why tailored concepts matter more than ever today.
02
Interchangeability.
When knowledge exists only with individual employees, it leaves with them when they move on.
What works needs to be documented, transferable and available for long-term use.
01
Staff turnover.
Programs look the same everywhere.
What’s missing is an experience that is unmistakably and uniquely connected to the company.
03
Lack of loyalty.
A single event can inspire.
A distinctive experience world creates recognition, emotional connection and a sense of belonging.
What makes your company unique becomes the starting point.
Perhaps your company already has strong values, a mascot, a story or an environment unlike any other.
That’s where my work begins.
I translate identity into programmes and experiences.
The result is a system that creates recognition and gives your unique experience DNA a tangible form.
Case Studies
What a well-designed experience system can achieve.
Not by chance. But by design.
CASE 1
ERLEBNISWELT CHUR
An experience area developed from the ground up.
Stadt Chur, Sport und Eventanlagen
CASE 2
CHUR BEWEGT
A complex sports programme conceived and developed entirely remotely.
A collaboration with Schweiz.bewegt and Coop Gemeinde Duell.
An experience designed as a long-term system — from touchpoints to customer loyalty.
Guidance for every need — the investment depends on the scope and objectives.
Models of Collaboration
Concept Kickstart
The strategic starting point for new ideas and concepts — CHF 1,200
A high-level analysis, structural opportunities and initial recommendations for action.
Value: Identify concrete potential for further development.
Experience Concept
An individually developed concept with a clear structure, content and implementation plan — from CHF 3,500.
An initial programme structure aligned with your business and target audiences.
Value: A solid foundation for your programme.
Experience Universe
A comprehensive experience world with its own story, mechanics, programmes and systems designed for long-term use — from CHF 7,500.
Expanding experience formats, training the team and ensuring quality — tailored to your internal resources.
Value: Programmes work in everyday practice. Knowledge stays within the company.
Team Training & On-Site Coaching.
Your team grows — quality and programme remain. Even without me.
The Added Value
Consistent quality — across all locations
Independence — knowledge stays within the organisation
Guest retention — increasing return rates and recommendations
Differentiation — a distinctive profile in a competitive market
Revenue impact — longer stays, higher spend
Direct & personal — no agency, short lines of communication
Testimonials from clients, team members and departments.
"Dajana is an indispensable partner for our children's entertainment." Karin Senti, Marketing / Events & Experience World
"She inspired the team, communicates at eye level, and strengthens team spirit." Hanna Hari & Corina Good, Animation Team
"Everything perfectly organised — including entirely online from Fuerteventura." Peter Bänziger, Head of Sport, City of Chur
Further references & achievements
"I wholeheartedly recommend her to any resort looking for someone who brings both excellence and heart to their work."
Mette Muñoz Walton, Club La Santa, Lanzarote — Europe's leading sports resort & Ironman venue
"Professionalism, dedication, commitment — the results were convincing in every respect."
Mattia Galli, TCS — Touring Club Switzerland
Certificate of Achievement Recognised for outstanding leadership, creativity, and team development.
Ibiza Connection Entertainment
The Verdict
Professional, creative, deployable remotely — Moelie works anywhere.