Experience Architecture
—Strategic, measurable, lasting.
I design experience programmes for children, families and adults — as a well-structured concept that functions independently of individual staff members. The knowledge, structure and quality remain permanently embedded in your operation.
For Hotels, Leisure Facilities & Tourism Destinations.
Three challenges.
One origin.
01
Staff turnover.
Your best employee leaves — and takes their knowledge with them. Quality drops.
02
Interchangeability.
Programmes appear identical. No differentiating factor.
03
Lack of loyalty.
Single bookings without emotional engagement.
The impact of a well-structured experience concept.
Results from the collaboration with the Sports and Event Facilities of the City of Chur.
+15%
Staff departure results in knowledge loss. Quality declines.
+58%
Programmes lack differentiation. No competitive advantage.
91–96%
Guest recommendation rate.
5+ years & until today
Years of ongoing partnership, both onsite and online.
Not coincidence. Method.
Case Study
Moelie's offer explained through a case study, Stadt Chur, Sport und Eventanlagen.
A success story that gained significant media coverage.
From empty space to urban experience world
Initial situation
One city, multiple facilities, no overarching concept
Exceptional infrastructure — outdoor pool, indoor pool, ice rinks, outdoor areas, gastronomy
Stagnating visitor numbers
Experiences that truly engage and inspire guests were missing.
Was Moelie aufgebaut hat
1. Name & Position
A new business unit was established, named "Erlebniswelt", with a dedicated role as "Experience World Specialist".
2. Infrastructure & Zones
Reorganisation of signage, meeting zones and facilities. Each venue received its own distinct identity and logic.
3. Team & Programmes
Animation team built from scratch. Seasonal experience holiday weeks developed, running year-round every Wednesday and Saturday.
4. Brand World & Story
Mascot concept created, experience world narrative developed, pirate ship Calandia with Churoco Pirate Bar established.
Media presence and visibility
The experience world became a public brand. Dajana Dietrich, as Experience World Specialist, appeared across multiple communication channels — TV, radio, print and online.
Team Training & On-Site Coaching.
I train and support your team to ensure sustained quality and programme growth beyond my involvement.
Why Moelie
🔹 Concept over individual activities — structured approach with a clear thread, no patchwork.
🔹 Consistent quality — uniform standards across multiple locations.
🔹 Target group expertise — guest satisfaction and what truly engages children and adults, always in focus.
🔹 Knowledge stays in-house — independent of individual staff members, permanently embedded.
🔹 Direct & personal — no agency layers, short communication lines, full focus.
Testimonials from clients, team members and departments.
"Dajana has once again proven that she is an indispensable partner for our children's entertainment."
Karin Senti, Marketing / Events & Experience World
"Dajana as a leader inspired the team and helped us grow."
"As a leader she was always open to ideas and input. She communicated with us at eye level, which enormously strengthened team spirit."
Hanna Hari, Corina Good, Animation Team Members, Experience World
"The collaboration ran exclusively online from Fuerteventura — and yet everything was perfectly organised. Absolutely conceivable for the future as well."
Peter Bänziger, Head of Sports Department, City of Chur
Maximum 2 partnerships per year
No mass product. Full depth. Quality over quantity.
Profile 1 — Children's Hotel & Family Resort
Profile 2 — Leisure Pool & Recreation Facility
Profile 3 — Family Tourism Destination
Ready to write your success story?
Schedule your complimentary 30-minute introductory call.
Models of collaboration
Every organisation brings a different starting point. The models provide orientation — the investment is tailored to scope and objectives.
Level 1 — Analysis
Internal and external overview analysis.
Identification of structural opportunities.
Initial concrete recommendations for action. CHF 1,200.—
Added value
Identification of concrete development potential.
Level 2 — Clarity
3 Months
Creating structure and realigning direction.
Development of a programme structure (children, sport, mental)
Innovative experience formats and weekly programme logic.
Alignment with operational requirements and target groups.
Guidelines and framework for the team.
Added value
A well-structured programme foundation.
Level 3 — Development
6 months
Embedding programmes sustainably.
Further development of specific experience formats.
Training and coaching of teams. Adaptation to internal resources. Ensuring consistent quality standards.
Added Value
Programmes are embedded in daily operations. Confident implementation within the team.
Level 4 — Excellence
12 months
A concept built to last.
Holistic experience programme across all areas. Clear consistent thread throughout — across all locations.
Ongoing optimisation and quality assurance. The team is empowered to lead the programme independently. Knowledge remains within the organisation.
Added Value
Clear structural framework. Sustainable ongoing development.
Further references & achievements
"I wholeheartedly recommend her to any resort looking for someone who brings both excellence and heart to their work." Mette Muñoz Waltorp, Head of Group Fitness, Club La Santa, Lanzarote Europe's leading sports resort & Ironman venue
"Professionalism, commitment, dedication — the result was convincing in every respect." Mattia Galli, TCS — Touring Club Switzerland Switzerland's leading mobility club, 1.5 million members
Certificate of Achievement Recognised for outstanding leadership, creativity and team development as Animation Team Coach in Sardinia. Ibiza Connection Entertainment, Italy
The verdict:
A collaboration that delivers — professional, creative and absolutely repeatable. Remote or on-site: Moelie works anywhere.