Deep understanding of the target audience.

Concepts with heart.

A new way of thinking about experience programs.

Your strategic partner

for “Signature Experience” creations in the fields of children, sports, and mental development.

Guest experiences at a high level of quality.

I develop experiential programs for children and adults that function and deliver impact within an organization as a well-designed and structured system.
This creates an innovative presence externally, while knowledge, structure, and quality remain firmly established within the organization over the long term.

Areas of Practice

01
Children’s Experiences

02
Sports and Activity Programs

03
Mindset Formats

Collaboration Models

Each company has a different starting point.

The models provide guidance—

the investment is determined by scope and objectives.

Experience Architecture & Collaboration

Level 1

Analysis

The first clear insight into your experience program.

Internal and external preliminary analysis
Identification of structural opportunities
Initial concrete recommendations for action

CHF 1200.-

Added Value:

Identification of concrete development potential.

Level 2

Clarity

3 months

Create structure and realign.

Development of a program structure (children, sports, mindset)
Innovative experience formats and weekly program structures
Alignment with operations and target groups
Guidelines for the team

Added value:

A well-designed program foundation.

Level 3

Development

(6 months)

Establish Structure and Realign

Further Development of Specific Experience Formats
Train and Support Teams
Adaptation to Internal Resources
Ensure Consistent Quality

Added value:

Programs Integrated into Daily Operations
Reliable Implementation by the Team.

Level 4

Excellence

(12 months)

A System That Delivers Long-Term

Comprehensive experiential program across all areas
Clear guiding thread (across locations)
Ongoing optimization & quality assurance
Embedding knowledge and implementation within the team

Added value:

Clear System Structure
Consistent Quality in Operations
Sustainable Continuous Development

Key Professional Attributes

Structured Experiences Instead of Isolated Activities

I develop programs not as isolated activities, but as a well-designed overall structure with a clear framework and consistent guiding thread.

Consistent Quality Across Multiple Locations

Especially for organizations with multiple locations, I ensure a consistent guest experience and a uniform level of quality—regardless of the respective on-site team.

Strategic Perspective

Through my background in marketing, communication, sales, and events, I design programs not only creatively, but always with a focus on impact, positioning, and guest satisfaction.

Deep Understanding of Target Groups

I understand what truly resonates with both children and adults—and develop programs that create an emotional impact and leave a lasting impression.

Sustainable integration within the organization

All concepts are designed so that they can be implemented and continued internally — the knowledge remains within the company.

Experience Highlights & Team Impulses On-Site

Additionally, I support programs on-site—particularly in training and empowering teams, as well as in the implementation of new formats.

Upon request, I also deliver targeted highlights and special formats.

Kreative Konzepte für Kinder und Familien

Are you looking for fresh ideas for impactful children’s events?
I am your creative sparring partner for concepts, content, and planning—flexible, imaginative, and experienced in experiential marketing.

My offering:
I support leisure parks, hotels, tourism regions, companies, and municipalities with concepts, storylines, content, and project support—either selectively or holistically.

With a background in events, marketing, communication, and sales, I combine creative ideas with professional execution.

Feedback

Already tested – and proven successful

Moelie has already been engaged as a creative partner by public institutions and organizations—with great success. For example, by the City of Chur as part of the sports project “Chur bewegt”, as well as by the Touring Club Switzerland in the development of an entertainment concept for camping sites.

The conclusion:
High commitment, original ideas, and a tangible impact.

The feedback:
A collaboration that convinces—professional, creative, and gladly considered again at any time.

Also remotely:
Moelie works from anywhere.